French designer Jean Patou was born in 1887 in Normandy of France. His first job was at a small dressmaking shop, Parry, before the First World War, and presented his first collection in 1914. In 1919, after it is completed with the head of Zouaves during the war, he returned to the fashion industry and opened his own haute couture house. Patou is involved in the development of sports products and influence, but on one side. Clothing then was made beautiful, comfortable, functional and simple, with emphasis on investment and embroidery items, the jersey is limited by the creation of the sample. He Develop a swimsuit fabric that resists shrinkage and will not fade. He also invented the knitted bathing suit and tennis skirts. The collection was published by famous names like the Wimbledon tennis star, Suzanne Lenglen and aviator Ruth Elder. Women of the 1920s began to emulate them, sporty look, but do not participate in sports. Patou ’s Place, in his view of the complete collection of sportswear was when it opened a boutique Le Coin des Sports in Paris, said that all types of sportswear, including accessories. Patou demonstrated in more ways than one. In the 1920s, he invented designer ties made by women and famous cubist sweaters. This is the first designer label that had represented the couture designs. He was able to produce only colors of a special staining method to eliminate competitors’ copies. In 1929 he established the midline of the diaphragm and returned to the natural boundary – a measure that Chanel, followed by quickly. He traveled to America in 1924, which identified six American standards and brought to France to work as a mannequin. The number of U.S. simulation was a point for French women, and thus helped to increase sales, Patou, plus additional benefits, scarves, hats and accessories brought to him. It also paved the way for the reputation of the American community was the target, except a few rich clients. The House of Patou French was created in 1925, presented collection of his perfumes, the only item that survived the great economic importance during the crisis, fashion when crushed. It was designed in 1935 by t Henri Almeras for his former clients. In 1936, Patou died. His sister, Magdalena and her husband, Raymond Barbas took the House of Patou, so it remains in family hands today. In 1982 Patou perfumes in London, Milan, Geneva,Pittsburgh Steelers Jerseys, Australia and Hong Kong was founded. The year 1998 saw the emergence of Jean Patou in the first line of fragrances. In addition to its own line of perfumes, the company was also the distributor of Hubigant Quelques Fleurs, and the developer / vendor of perfumes Yohji Yamamoto. It is still joy, the world’s most expensive perfume is known Patou. Joy Perfume won recognition as Scent of the Century at the UK Fifi awards in 2000, gives an old rival, Chanel No. 5. Following the success of joy, led the Lacoste perfume company and Shell in 2000 and 2001 granted.