French Dressing Jeans, the brand of Montreal Jean has built his reputation and his business on a “Real Fit for Real Women” which is ready for a big comeback this summer.
FDJ Monde Inc, the former owner of the French Dressing Jeans brand has sought bankruptcy protection in December. A group of three in Montreal, with the factors of the clothing sector has become the brand icon (for an undisclosed amount. The group, Noah Stern, President of Levy Canada Fashion Company, Groupe Corwik and a director to manage companies with more than $ 100 million in combined annual sales and has plans to launch a new aggression of the mark in Canada and the United States. The name of the new company would FDJ French Dressing Inc.. According to Noah Stern, the new CEO of FDJ French Dressing Inc. plans to partner the benefit to a very high level of brand recognition and loyalty of consumers to make French dressing and extensive distribution network, which is much more than 2,000 independent, specialized boutique retailers across Canada and the U.S. TWIK Ayal, Vice President of Business Development and now Corwik Group Vice President of FDJ French Dressing Inc. agrees, calling it a traditional brand in North America with a fantastic reputation, both retailers and customers. After a very successful flight before the 1970s, only a few years ago waste FDJ Monde Inc, although not the center specializes in denim,Cleveland Browns Jerseys, to expand the product line in coordinating ladies’ sports too. These false strategies, the economy of southern struggle was linked to the border, Len Miller, former President of FDJ Monde, as the main reasons for the recent economic struggles of the above characteristics of the company. Miller, who briefly left the company due to illness and a brief retirement from the new form of commitment, has been hired by the new partner as the President of FDJ French Dressing Inc to continue to increase sales of French to oversee sauce brand in North America.
His late uncle David Mindlin founded the predecessor FDJ Monde Inc. in 1908, and now it is the Keystone Overall & Pants Manufacturing Ltd. Manufacturing Ltd and the partners are known for aggressive marketing campaign to relaunch the brand in time for spring 2009 was successful fashion. The strategy should be planned and executed with the help of Glen Eisenberg, president of Precision, a Montreal marketing and communications company.
The consortium has a substantial budget (in millions of dollars) to provide the marketing of the fundamental values of French Dressing Jeans brand – what Stern calls the company’s four pillars of success. In shape, quality, customer service and commitment to the independent / specialty store market, first with an independent. In addition to the adequacy and quality of services to independent retailers is critical to the success of the brand. The new market – French dressing add campaign helps customers by showing the basic quality of game and therefore the introduction of new customers to the brand and remind fans loyal use French dressing gives every woman a super silhouette, the reduction is comfortable and stylish – and TWIK, It is not like any other jean companies are trying, in the Junior Women Jeans designed to fit 18-year-old girl is to persuade.
Every day of every year working, jeans and related products TOP FIT real women developed are still being committed. This is what has made French dressing on the market, synonyms, and this is where we will continue to focus all our actions,